In Spain, the
principal associations of the cinema industry have started and initiative to promote
the cinema. That’s why they have begun a campaign called “Wednesdays to the cinema” with the objective of getting more
audience to the cinema. The campaign started on 15 of January and will finish on
15 of April. The tickets cost between 3,70€ to 4,90€ depending on the cinema. So
far, 306 cinemas around Spain have added on the campaign. They want to promote
the value of the cinema as a cultural and a social experience as well as
entertaining.
This
initiative started after the success of the “Cinema
Party”. The “Cinema Party” was celebrated during three days in December.
You were able to go to the cinema paying only three Euros.
http://www.hoycinema.com/actualidad/noticias/miercoles-cine-las-salas-las-20140108-791272.html
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